If something spills, start by carefully lifting away any residue using a spoon or dull spatula without pressing it deeper into the fibres. Then blot the area with a clean kitchen cloth or paper towel to absorb as much moisture as possible.
Always blot, never rub, as rubbing can push the stain further in or damage the weave. Let the area dry naturally before walking over it again.

Avoid bleach, solvents, and chemical cleaners. These can harm natural fibres or alter the colour. If you are ever unsure, it is safer to call a professional rug cleaner.

Vacuum regularly using a medium setting and keep the rotating brush or beater bar turned off since it can pull on the knots or yarn. This is especially important for handwoven jute and wool rugs.

You may notice some light shedding at first. This is simply extra fibre from the weaving process and will lessen over time. Continue vacuuming as usual.
If you see a loose thread, trim it gently with small scissors. Do not pull or tug it out.